The book is 147 pages and is divided into four parts.
The author's thanks!
Section 1. Before you build a website
Purpose and General Goals of the Website
The USPs of the Organization Compared to its Competitors
The Website's Target Groups
"Know - Feel - Do" or Personas
Measureable Goals that can be Followed Up
Measuring Visits and Visitors
Content and Functions
Summary of Chapter
Section 2. Attract Visitors to the Website
Long-Term Versus Campaign-based Internet Marketing
Summary of Having Visitors Come to a Website
Section 3. Taking Care of Visitors and Turning them into Customers
Goals with the Website
Leading the Visitor Right
Summary of Taking Care of Visitors and Turning them into Customers
Section 4. Analyzing the Website to Increase Business Value
Using Statistics Tools to Analyze Goals
Ranking Reports - How do you Place in Search Engines?
User Tests - How Visitors Use a Website
Summary of Analysing the Website to Increase Business Value
It's all connected