We distinguish between long-term and campaign-based online marketing. The long term internet marketing is done through your site and with tools such as newsletters and search engine optimization.
You want to have the right visitors to your website. When the visitor is on the website you want the visitor to become a customer of the organization and finally you want to follow up with a good statistical tools and web analytics how the site performs to return a business value.
Do a seminar or a lecture on how you can create business value and creating customers on your website.
It doesnot have to be a website where products are sold or booked, it can also be a municipality web or other types of organizations that do not have their business on the web.
